:root{
  --pink:#ff4f9a; --pink-d:#e63582; --magenta:#d6246e; --blush:#ffe4ef; --blush-2:#fff0f6;
  --plum:#3d1528; --ink:#2e2230; --muted:#9a8590; --paper:#fffafc; --line:#f6dde8;
  --radius:18px; --shadow:0 18px 46px rgba(255,79,154,.18); --shadow-sm:0 8px 22px rgba(46,34,48,.08);
  --font-head:'Playfair Display',serif; --font-body:'Poppins',sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--font-body);color:var(--ink);background:var(--paper);line-height:1.66}
img{max-width:100%;display:block}
a{text-decoration:none;color:inherit}
.container{width:min(1200px,92%);margin:0 auto}
.narrow{width:min(720px,92%);text-align:center}
h1,h2,h3,h4{font-family:var(--font-head);font-weight:700;line-height:1.14}
.section{padding:88px 0}
.section-soft{background:var(--blush-2)}
.kicker{display:inline-block;font-family:var(--font-body);font-weight:600;letter-spacing:.16em;text-transform:uppercase;font-size:.74rem;color:var(--pink-d);margin-bottom:12px}
.section-head{text-align:center;max-width:620px;margin:0 auto 46px}
.section-head h2{font-size:clamp(2rem,4.2vw,3rem)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5em;padding:13px 30px;border-radius:50px;font-weight:600;font-family:var(--font-body);cursor:pointer;border:1.6px solid transparent;font-size:.92rem;transition:.25s}
.btn-primary{background:var(--pink);color:#fff;box-shadow:0 12px 28px rgba(255,79,154,.34)}
.btn-primary:hover{background:var(--pink-d);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--magenta);border-color:var(--pink)}
.btn-ghost:hover{background:var(--pink);color:#fff}

/* announce */
.announce{background:var(--magenta);color:#fff;text-align:center;font-size:.8rem;letter-spacing:.06em;padding:9px 16px;font-weight:500}

/* navbar */
.navbar{position:sticky;top:0;z-index:100;background:rgba(255,250,252,.95);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);transition:.3s;padding:16px 0}
.navbar.scrolled{box-shadow:var(--shadow-sm)}
.nav-inner{display:grid;grid-template-columns:1fr auto 1fr;align-items:center}
.brand{font-family:var(--font-head);font-weight:700;font-size:1.5rem;color:var(--plum);text-align:center}
.brand span{color:var(--pink)}
.nav-menu{display:flex;align-items:center;gap:24px;grid-column:1;justify-self:start}
.nav-link{font-weight:500;font-size:.86rem;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);position:relative;transition:.2s}
.nav-link::after{content:"";position:absolute;left:0;bottom:-5px;width:0;height:2px;background:var(--pink);transition:.25s}
.nav-link:hover,.nav-link.active{color:var(--pink-d)}
.nav-link:hover::after,.nav-link.active::after{width:100%}
.nav-icons{display:flex;gap:18px;grid-column:3;justify-self:end;font-size:1rem;color:var(--plum)}
.nav-icons a:hover{color:var(--pink)}
.hamburger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;grid-column:1;justify-self:start}
.hamburger span{width:24px;height:2.4px;background:var(--plum);transition:.3s}
.hamburger.open span:nth-child(1){transform:translateY(7.4px) rotate(45deg)}
.hamburger.open span:nth-child(2){opacity:0}
.hamburger.open span:nth-child(3){transform:translateY(-7.4px) rotate(-45deg)}

/* hero */
.hero{padding:70px 0;background:linear-gradient(160deg,var(--blush),var(--paper))}
.hero-inner{display:grid;grid-template-columns:1.05fr .95fr;gap:50px;align-items:center}
.eyebrow{display:inline-block;font-family:var(--font-body);letter-spacing:.16em;text-transform:uppercase;font-size:.78rem;color:var(--pink-d);margin-bottom:16px}
.hero h1{font-size:clamp(2.6rem,5.6vw,4.6rem)}
.hero h1 em{font-style:italic;color:var(--pink)}
.hero-text>p{color:var(--muted);font-size:1.14rem;margin:20px 0 28px;max-width:460px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap}
.hero-img{position:relative}
.hero-img img{border-radius:var(--radius);box-shadow:var(--shadow);width:100%;object-fit:cover}
.hero-chip{position:absolute;top:24px;left:-14px;background:#fff;color:var(--magenta);font-weight:600;font-size:.84rem;padding:9px 18px;border-radius:50px;box-shadow:var(--shadow-sm)}
.hero-chip i{color:var(--pink)}

/* trends */
.trend-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.trend{position:relative;border-radius:var(--radius);overflow:hidden}
.trend-big{grid-row:span 2}
.trend img{width:100%;height:100%;min-height:230px;object-fit:cover;transition:.6s}
.trend-big img{min-height:480px}
.trend:hover img{transform:scale(1.05)}
.trend-cap{position:absolute;left:0;right:0;bottom:0;padding:24px;background:linear-gradient(to top,rgba(61,21,40,.9),transparent);color:#fff}
.tg-tag{display:inline-block;background:var(--pink);color:#fff;font-family:var(--font-body);font-size:.68rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;padding:4px 12px;border-radius:50px;margin-bottom:10px}
.trend-cap h3{font-size:1.6rem;margin-bottom:8px}
.trend-cap h4{font-size:1.3rem}
.trend-cap p{font-size:.95rem;opacity:.9;margin-bottom:12px}
.read-link{font-family:var(--font-body);font-weight:600;font-size:.86rem;color:#fff;display:inline-flex;align-items:center;gap:.5em;transition:.2s}
.read-link:hover{gap:.85em}

/* lifestyle */
.life-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.life{background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm);transition:.3s}
.life:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.life img{height:200px;width:100%;object-fit:cover}
.life-body{padding:22px}
.lf-cat{display:inline-block;background:var(--blush);color:var(--magenta);font-size:.7rem;font-weight:600;text-transform:uppercase;letter-spacing:.04em;padding:4px 12px;border-radius:50px;margin-bottom:10px}
.life-body h3{font-size:1.24rem;margin-bottom:8px}
.life-body h3 a:hover{color:var(--pink-d)}
.life-body p{color:var(--muted);font-size:.93rem}

/* products */
.product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.product{text-align:center}
.p-img{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:6/7;margin-bottom:14px;box-shadow:var(--shadow-sm)}
.p-img img{width:100%;height:100%;object-fit:cover;transition:.5s}
.product:hover .p-img img{transform:scale(1.07)}
.p-flag{position:absolute;top:12px;left:12px;background:var(--pink);color:#fff;font-size:.68rem;font-weight:600;text-transform:uppercase;letter-spacing:.04em;padding:4px 12px;border-radius:50px}
.p-flag.hot{background:var(--magenta)}
.p-fav{position:absolute;top:12px;right:12px;width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,.9);color:var(--pink);border:none;cursor:pointer;opacity:0;transform:scale(.7);transition:.3s}
.product:hover .p-fav{opacity:1;transform:scale(1)}
.p-fav.liked{background:var(--pink);color:#fff}
.product h3{font-size:1.16rem}
.p-price{color:var(--pink-d);font-weight:700;font-family:var(--font-head);font-size:1.2rem}

/* community */
.comm-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-bottom:40px}
.comm{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:1}
.comm img{width:100%;height:100%;object-fit:cover;transition:.5s}
.comm:hover img{transform:scale(1.1)}
.comm figcaption{position:absolute;inset:0;display:grid;place-items:center;background:rgba(214,36,110,.7);color:#fff;font-weight:600;font-size:.82rem;opacity:0;transition:.3s}
.comm:hover figcaption{opacity:1}
.comm-quotes{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.cq{background:#fff;border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm)}
.stars{color:var(--pink);margin-bottom:12px;display:flex;gap:3px}
.cq blockquote{font-family:var(--font-head);font-style:italic;font-size:1.16rem;line-height:1.5;margin-bottom:12px}
.cq figcaption{color:var(--muted);font-size:.9rem;font-weight:500}

/* newsletter */
.newsletter{text-align:center;background:linear-gradient(120deg,var(--pink),var(--magenta));color:#fff}
.newsletter .kicker{color:#ffe0ee}
.newsletter h2{font-size:clamp(2rem,4vw,3rem);color:#fff;margin-bottom:12px}
.newsletter p{color:rgba(255,255,255,.9);max-width:500px;margin:0 auto 26px}
.news-form{display:flex;max-width:460px;margin:0 auto;background:#fff;border-radius:50px;padding:6px;box-shadow:var(--shadow)}
.news-form input{flex:1;padding:12px 20px;border:none;background:none;font-family:inherit;font-size:.95rem}
.news-form input:focus{outline:none}
.newsletter .news-submit{background:var(--magenta)}
.newsletter .news-submit:hover{background:var(--plum)}

/* contact */
.split{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.contact-info h2{font-size:clamp(1.9rem,3.6vw,2.6rem);margin:8px 0 14px}
.contact-info>p{color:var(--muted)}
.contact-list{list-style:none;margin:22px 0;display:grid;gap:14px}
.contact-list li{display:flex;align-items:center;gap:.8em;font-weight:500}
.contact-list i{color:var(--pink);width:20px}
.socials{display:flex;gap:12px}
.socials a{width:42px;height:42px;border-radius:50%;background:var(--blush);color:var(--magenta);display:grid;place-items:center;transition:.25s}
.socials a:hover{background:var(--pink);color:#fff}
.contact-form{background:var(--blush-2);border-radius:var(--radius);padding:34px;display:grid;gap:16px}
.field label{display:block;font-weight:600;font-size:.84rem;margin-bottom:6px}
.field input,.field textarea,.field select{width:100%;padding:13px 16px;border:1.5px solid var(--line);border-radius:12px;font-family:inherit;font-size:.95rem;background:#fff;transition:.2s}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--pink)}
.form-submit{width:100%;justify-content:center}

/* footer */
.footer{background:var(--plum);color:#fff;padding:60px 0 0}
.footer-inner{display:grid;grid-template-columns:1.3fr 2fr;gap:40px;padding-bottom:42px}
.footer-brand .brand.light{color:#fff;text-align:left}
.footer-brand .brand.light span{color:var(--pink)}
.footer-brand p{color:rgba(255,255,255,.65);margin-top:14px;max-width:300px}
.footer-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.footer-cols h4{font-family:var(--font-body);font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:#ffb3d2;margin-bottom:14px}
.footer-cols a{display:block;color:rgba(255,255,255,.65);font-size:.92rem;margin-bottom:9px;transition:.2s}
.footer-cols a:hover{color:#fff;padding-left:4px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.16);padding:22px 0;text-align:center;font-size:.88rem;color:rgba(255,255,255,.65)}
.footer-bottom a{color:#ffb3d2;font-weight:600}

/* back to top */
.back-to-top{position:fixed;right:24px;bottom:24px;width:50px;height:50px;border-radius:50%;border:none;background:var(--pink);color:#fff;cursor:pointer;opacity:0;visibility:hidden;transform:translateY(14px);transition:.3s;box-shadow:var(--shadow);z-index:90}
.back-to-top.visible{opacity:1;visibility:visible;transform:translateY(0)}
.back-to-top:hover{background:var(--pink-d)}

/* reveal */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .6s ease,transform .6s ease}
.reveal.visible{opacity:1;transform:none}

@media(max-width:1024px){
  .life-grid{grid-template-columns:repeat(3,1fr)}
  .product-grid{grid-template-columns:repeat(2,1fr)}
  .comm-grid{grid-template-columns:repeat(3,1fr)}
}
@media(max-width:768px){
  .nav-menu{position:fixed;top:0;right:-100%;height:100vh;width:78%;max-width:300px;background:#fff;flex-direction:column;justify-content:center;gap:24px;box-shadow:-10px 0 40px rgba(0,0,0,.15);transition:right .35s;z-index:120}
  .nav-menu.open{right:0}
  .hamburger{display:flex}
  .hero-inner,.trend-grid,.life-grid,.comm-quotes,.split,.footer-inner{grid-template-columns:1fr}
  .trend-big{grid-row:auto}
  .trend-big img{min-height:280px}
  .hero-img{order:-1;max-width:440px}
}
@media(max-width:560px){
  .product-grid,.footer-cols{grid-template-columns:1fr}
  .comm-grid{grid-template-columns:repeat(2,1fr)}
  .section{padding:62px 0}
  .news-form{flex-direction:column;border-radius:var(--radius);background:none;padding:0;gap:10px}
  .news-form input{background:#fff;border-radius:50px}
}